Solaris 11 Zones

First Video as part of a presentation MSOSUG in April 2011 showing how to create a Solaris 11 zone
Nice video. I have just installed a Solaris 11 sandbox. I have a Solaris 11 container, which was easy, but getting a Solaris 10 container is what I am trying to do next, so finding this video has been great. You'd think Oracle would have this documented quite visibly, but oddly it is not.

I am stuck on the part of the zoneadm -z brown install

How do I get the Solaris 10 ISO image to be read by the zoneadm install?

In my case, the zone is called tz-sol10 BUT my publisher command shows localhost

The path to this is actually /var/pkg/download